CASE STUDY: #TUNEUPUK MUSIC TOUR

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#TuneUpUK is a music tour run by our client Tune Hotels, in partnership with War Child UK. The 2013 tour ran from 18-24 November with gigs in Brighton, London, Manchester and Edinburgh.  All proceeds from the events were donated to War Child UK.

We were asked develop and execute a targeted and effective strategy to access new audiences, encourage online interaction at events and build awareness of the #TuneUpUK brand.

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