On entering the Ravensbourne/Ogilvy Lab Day lecture theatre, my first observation was the production value of the event. Colourful mood lighting, bold visual aids and surround sound aptly set the scene for a day discussing multi-sensory marketing, and how brands communicate with consumers on an ‘unconscious level’.
#TuneUpUK is a music tour run by our client Tune Hotels, in partnership with War Child UK. The 2013 tour ran from 18-24 November with gigs in Brighton, London, Manchester and Edinburgh. All proceeds from the events were donated to War Child UK.
We were asked develop and execute a targeted and effective strategy to access new audiences, encourage online interaction at events and build awareness of the #TuneUpUK brand.
This month the beautiful and talented Fleur McGerr joined the DigitalBinx team as Head of Social. We are super excited to have her on board and here’s why…….
Enough Food IF is a coalition of 200+ charities, including Save The Children, UNICEF, Action Aid, Comic Relief, ONE, OXFAM, that campaigned for an end to global hunger. In June 2013, Enough Food IF organised a number of online and offline events to influence decision-making at the G8 - led by kick-off event #BigIF London.
#GAGLDN presents Social Cinema
#GAGLDN Social Cinema, an evening exploring the film industry and how it engages peoples’ passion for cinema, was held on the 11th July at Apartment 58 and sponsored by TBWA London. The event featured short talks from VICE, East London Film Festival, Curzon Cinemas and Falmouth University. Photos by Adam Ramjean.
Join #GAGLDN on July 11 at Apartment 58 for an evening exploring the film industry and how it engages peoples’ passion for cinema, featuring short talks from VICE, East London Film Festival, Curzon Cinemas and Falmouth University. Register for this free event.