Paramount Pictures

Collaborating with Idea Generation and Play.com, DigitalBinx developed an interactive Facebook app to reach film fans and raise awareness of Paramount Pictures centenary

Delivery

DigitalBinx established Paramount Pictures Film Club as a Facebook Fan page and Twitter Account. Working in partnership with Play.com the idea was to run two complimentary Facebook competitions to win monthly prizes of movie memorabilia running alongside a yearlong competition to win a trip to Paramount Pictures.

 

DigitalBinx built the Paramount Pictures Facebook Competition app and also provided the Paramount Pictures team with a yearlong strategy, training on implementation and ongoing support of the yearlong strategy.

Results

  • Branded interactive Facebook competition apps – including data capture
  • Facebook community growth of 17K in less than a year
  • Twitter community of 285K in less than a year

 

 

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