Collaborating with Idea Generation and Play.com, DigitalBinx developed an interactive Facebook app to reach film fans and raise awareness of Paramount Pictures centenary
DigitalBinx established Paramount Pictures Film Club as a Facebook Fan page and Twitter Account. Working in partnership with Play.com the idea was to run two complimentary Facebook competitions to win monthly prizes of movie memorabilia running alongside a yearlong competition to win a trip to Paramount Pictures.
DigitalBinx built the Paramount Pictures Facebook Competition app and also provided the Paramount Pictures team with a yearlong strategy, training on implementation and ongoing support of the yearlong strategy.
- Branded interactive Facebook competition apps – including data capture
- Facebook community growth of 17K in less than a year
- Twitter community of 285K in less than a year