Sound Connections / W4M

Sound Connections and its youth council Wired4Music wanted to kick off a year-long campaign to celebrate its 10th birthday. DigialBinx worked with Sound Connections to launch the #sc10years campaign at its annual “Would Like to Meet” event at Shoreditch House.

Delivery

DigitalBinx created an event campaign strategy for #sc10years, incorporating social networks across Sound Connections and Wired4Music. DigitalBinx trained staff to engage target audience, supervised content planning, and ran live Twitter/Instagram competitions to showcase attendee participation and networking.

Results

  • A Storify documenting live social content at the event
  • Wired4Music on Instagram authored by its youth members
  • 500 tweets using branded hashtag #sc10years [Infographic]
  • High quality photos and live videos to be used as marketing collateral

Testimonial

“DigitalBinx met with us to discuss our needs and explore the different platforms and audiences that we were engaging with. This was followed up by a detailed plan outlining how we could improve our communications, be more effective with our social media networks and create compelling live online content at our events. They have really helped us and continue to support our plans over the next 12 months, linking our 10th birthday celebration with a series of digital campaigns and initiatives. They are stimulating and fun to work with and provide extremely creative solutions to everything that we ask them.” Philip Flood, Sound Connections

 

 

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