What is Periscope?

With a whole host of new social media sites and add ons created on what seems to be a daily basis, it can be hard to keep up with the latest trends and news.

 

Periscope is the buzz app around social media at the moment and looks to have captured the imagination of users at a very early stage. Since its launch on the 26th of March this year, over one million people signed into the app within the first ten days, a remarkable achievement over a short period of time.

 

But what is Periscope exactly?

 

It is a live streaming service that allows anyone to record something through the app and publish it in real-time for anyone who cares to watch it! But what separates Periscope from a simple YouTube video that can be watched at anytime? Well, it’s obvious. It’s live!

 

The idea of live streaming through social media isn’t new. But thanks to 4G and the more frequent availability of wifi, companies like Periscope and rival streaming app Meerkat are finally able to launch  on a scale that allowed them to function properly.

 

The Periscope website claims they were ‘fascinated by the idea of discovering the world through someone else’s eyes’, which, on the surface, may seem a little anti-climatic. But it’s the live aspect which is ultimately key.

 

Social media has escalated worldwide connection in a way that no other platform could. Someone in New Zealand can openly follow events that are happening in Ukraine for example at the click of a button. Being able to live stream a particular event is taking that social aspect and connection that makes social media what it is to another level.

 

Whilst there are a wide range of possibilities, sporting events are an obvious choice for the Periscope app to be utilised to its full potential and reach. The demand for following huge, worldwide sporting occasions is constantly growing due to sports brands ever expanding ideas of globalisation.

 

Being able to put fans at an event who aren’t there in a way that live television can’t is brilliantly unique and adds another dimension in how we interact with our social media accounts.

 

So whether you’re wanting to connect on a grand scale and celebrate with your fans when your team’s penalty flies in, or whether you’re simply wanting to see family members walk, talk and open presents for the first time, Periscope puts you in that moment as it happens.